Russell Parsons: Marketing has so much to celebrate – be part of that celebration

Russell Parsons

We recently asked some of the biggest names in marketing the simple but significant question you all have to answer on a daily basis: ‘What makes great marketing activity?’

The answers were as varied as the personalities delivering them. Great marketing drives sales, it delivers best-in-class customer experience, it is disruptive, it grabs the attention of the attention-poor and it is has an impact on people in a truly meaningful way, we were told.

The truth sits somewhere in the middle. It is all those things and more. We have much to celebrate in marketing. It is not just an operational support function; it is fundamental to the strategic objectives of an organisation, having the power to change the fortunes of a business and its reputation.

Whether it is Tesco achieving dominance in the 90s using data from its Clubcards, the 80s ads that brought Levi’s back from the brink or the past year’s taboo-busting campaigns ‘This Girl Can’ from Sport England and ‘Like A Girl’ from Always, the innovation and creativity shown by marketers has proven to be game-changing.

As I say, we have much to celebrate. With all of this in mind, we launched the Masters of Marketing this year. The Masters celebrate the role marketing plays in improving sales, in enhancing reputations and changing organisations’ fortunes.

There are 46 categories covering vertical sectors, channels and disciplines, as well as the chance to recognise the marketers and brands behind the work. Shortlisted entries will be central to the Festival of Marketing in November, where they will be showcased to the 3,000 marketers in attendance and across all of Marketing Week’s touchpoints.

The Masters Jury, made up of more than 60 senior marketers, will draw up the shortlist. If you want your amazing achievements acknowledged by the some of
the biggest names in the industry and presented to a global audience of peers,
then enter today. Hurry, though – the 23 September deadline is fast approaching.

For more information and how to enter, visit the Masters of Marketing homepage.

Great marketing is worth shouting about. Make sure your voice is heard.

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