Watch Project Everyone’s global campaign to raise awareness of UN’s ‘global goals’

Project Everyone is to launch the world’s first global cinema ad in a move aimed at raising awareness of the United Nation’s new global goals and hold leaders and politicians accountable to their promises to end poverty, injustice and climate change.

The project is the brainchild of film director Richard Curtis. The film is being premiered in New York this evening (25 September) before being shown in 30 countries around the world through a deal with global cinema advertising association Sawa, which is offering free time for the ad.

The spot dramatises the moment 193 world leaders sign the deal to ratify the 17 ‘global goals’. Created by Sir John Hegarty who worked with BBH and Aardman the twist is that each country is represented by an animal – for example the UK is a lion.

Speaking in Cannes at the festival earlier this year, Curtis said: “We would love everyone to get behind the mission to make the Goals famous. We are targeting every website and billboard, every TV and radio station, every cinema, every community, every school and every mobile phone network with the task of carrying a simply message about the goals for the seven days after they are launched.”

A number of brands have got behind the project, including Aviva, Standard Chartered and Unilever.

The aim is to reach more than 7 billion people to raise awareness of the global goals so that people can hold politicians responsible.

Project Everyone 4Posterscope is also partnering with the project for out-of-home activity. The ads will be shown in 450 cities in 28 countries including busy city locations around Piccadilly Circus in London and Times Square in New York.

The project is also setting up its own radio station – Radio Everyone – which will be broadcast across the globe and feature shows from the likes of Bono. It will also be promoted by brands such as BBC Music and Absolute Radio.

There will also be digital and social activity.

  • Do you want to ensure your brand’s campaign gets the recognition it deserves? Enter the social media category in this year’s Masters of Marketing. Go to the Masters site for details of how to enter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here