Data Storytelling Conference 2015: Predictive modelling – powerful yet simple (Occam DM and Jaguar Land Rover)

This presentation covers:

  • Predicting and understanding customer loyalty
  • Making complex models accessible and actionable
  • Driving brand loyalty in a competitive environment
  • How LRUK segmented data to reach the right customers


Bianca Dowling, Strategic Accounts Director, Occam DM

Problem solving flair and a passion for overcoming the challenges of using data insight in a practical, strategic way: these are unique ingredients of the “intelligent excitement” Bianca brings to every project.

A BCom in Marketing and Business Management, Bianca has honed her skills over 13 years of senior level engagement in direct marketing. She has worked with clients including Readers Digest and AXA, and is currently leading Amaze One’s planning function.

For Bianca, success is delivering exactly what a customer wants through the perfect convergence of data insight, creativity and a great customer experience.

Andrew Sutton, Customer Experience Manager, Jaguar Land Rover

As the Customer Experience Manager for Jaguar Land Rover in the UK, Andrew is responsible for the continuous improvement of customer experience for both brands. His role currently sits in the gap between the technical and the creative, balancing the need for future data requirements with the immediate business demands of using that data. This has involved developing several data based models to improve customer facing touchpoints.

Andrew joined JLR in 2013. His previous roles include leading the digital marketing team at Halfords as well as numerous ecommerce roles at B2C and B2B organisations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here