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Adam Berke is the CMO & President of Adroll
http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]
Kenneth Cukier, Data Editor of The Economist, delivers the key note speech from the 2015 Data Storytelling Conference.
http://bcove.me/bmhg52zg This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a […]
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.