Data Storytelling Conference 2015: Harnessing the power of gamification (Cancer Research UK)

This presentation covers:

  • Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner
  • Create an engaged audience through gamification
  • How gamification can help you get to know your audience better
  • What are the opportunities and challenges for marketers exploring gamification?


Amy Garcia, Marketing Lead, Citizen Science, Cancer Research UK

Amy Garcia is the senior marketing manager of Cancer Research UK’s trailblazing citizen science programme – a multi-award winning programme that crowdsources cancer research through gamification. Amy is contributing to the success of the initiative by leading the marketing strategy, including public and researcher engagement, digital community building, and product launches. Amy brings over a decade of experience in corporate marketing and communications, building brands and driving growth for innovative healthcare, life sciences and technology-driven organizations with global reach.

Joining Cancer Research UK represents the continuation of a lifelong dedication to charitable causes for Amy.

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