Data Storytelling Conference 2015: Personalisation or customisation? (Gala Coral Group)

This presentation covers:

  • Is personalisation what customers really want?
  • Toeing the line between creating tailored marketing and ‘cyber stalking’
  • Creating a tailored social media experience
  • How to use data effectively to create a customised experience which drives engagement and retention


Tania Seif, Head of Social Marketing, Gala Coral Group

Tania is the Head of Social Marketing at Coral. Part of the Gala Coral Group brands; Coral is one of the UK’s largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition.

Tania is responsible for setting the social marketing strategy for Coral, with a specific focus on growing customer loyalty. Tania joined Coral three years ago and built her team and community presence from the ground up. Today, Coral’s social media content regularly features in the trade press for best of category examples.

Tania is a digital specialist with over 10 years working in the advertising industry. Prior to joining Coral, Tania worked in digital marketing at the leading advertising agencies WPP, Engine Group and Razorfish.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here