Consumer confidence takes a tumble as shoppers worry about the economy and migrant crisis

Weak Eurozone growth and the potential effects of the migrant crisis have led British shoppers to become less confident about household spending, as GfK’s UK Consumer Confidence Index dropped four points in September.


All five of the measures used to calculate GfK’s UK Consumer Confidence Index decreased over the past month. The biggest drop is in how the UK thinks the general economic situation has changed over the past 12 months, tumbling six points to -3.

The nation’s expectations for the general economic situation in this country over the next 12-months has decreased five points to -2, six points lower than this time last year.

The drop in confidence among British consumers can be attributed to economic uncertainty, GfK’s head of market dynamics Joe Staton told Marketing Week.

“This sentiment comes in the wake of the widely reported downturn in China denting prospects of global growth, general market volatility, weak Eurozone growth and the potential impact of the migrant crisis,” he said.

“Across the board, all components of the Index have dropped despite a positive UK news agenda of continued near-zero inflation, low interest rates and levels of unemployment, UK wage growth at a six-year high and the ever increasing value of our homes.”


Despite this month’s downturn, the overall index score has remained in positive territory in 2015, in contrast to the lows reached between 2007 to 2014.

The index measuring changes in personal finances during the last 12 months has decreased by two points this month to +1, which is nine points higher than September 2014. 

The forecast for personal finances over the next 12 months has decreased one point to +6 this month – five points higher than this time last year.

The major purchase index, which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture, has decreased three points this month to +14. This is 14 points higher than September last year.

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