Knowledge is power for customers’ top 100 brands
Lucy TesserasBrands that offer tailored support and advice triumph in KPMG Nunwood’s customer experience ranking.
Brands that offer tailored support and advice triumph in KPMG Nunwood’s customer experience ranking.
Brands are planning to take more capabilities in-house as customer centricity and exerting tighter control become increasingly important, according to new research.
Whittard of Chelsea wants to move away from its old fashioned image by launching its first above the line campaign in a decade, adopting a heavy focus on in-store experiences.
Robinsons has been crowned the winner of best sports sponsorship for its role within Wimbledon, according to a new study analysing the effectiveness of sponsors at five of the biggest sporting events so far in 2015.
Celebrities are everywhere, or so it seems in today’s marketing world. Endorsement has been around since advertising began but it has become the plat du jour over the past decade. High-profile figures can make a real difference to a brand’s reputation and sales.
Danny Gonzalez, marketing director of Virgin Trains East Coast, is speaking on the Customer Experience stage at the Festival of Marketing 2015. Ahead of his appearance, he talks about the customer-centric changes that Virgin is making to put its stamp on the East Coast line.
Consumers are not always willing to try new alcoholic drinks with many habitually staying with their favourites, new research finds. Awareness marketing is no longer the key driver to adoption, instead brands need to ignite consumers’ passions and generate word of mouth.
Tesco’s new CMO Michelle McEttrick says one of her key insights to marketing is “You can’t advertise your way out of problems you’ve behaved your way into” and that the supermarket giant is adopting a back to basics approach to rebuild its brand.
I subscribe to the daily blog by Seth Godin that often hits a chord with me. It’s not often I disagree with the sage. A recent post of his, ‘Preparing For A Shark Attack’ argued that when it comes to presenting it’s better to focus on the things you can influence rather than dwell on the unlikely event you forget your lines. It’s not an approach I subscribe to.
Any advertiser, from the biggest global brands to the local flower shop, will now be able to advertise on Instagram as the social media site opens up its marketing platform to all for the first time.
O2 is using animation for the first time in a marketing campaign as it looks to broaden the appeal of rugby beyond die-hard fans and bring the nation together to support the England rugby team and help sweep them to victory at the upcoming Rugby World Cup.
John Lewis has promoted marketing director Craig Inglis to the expanded role of customer director as part of a wider reshuffle within its senior management team.
From innovative pursuits to personalisation, Marketing Week finds out what brands like O2 and Britvic can teach marketers about forming long-lasting customer relationships.
What a week for rebranding eh? I simply can’t remember a seven days like it in the whole history of marketing.
Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .