Once again CoolBrands has released its list of the ‘coolest brands’ in the UK and once again marketers should hang their heads in shame – and once again our branding correspondent loses the plot.
The Committee of Advertising Practice (CAP) is to investigate whether it needs to introduce new rules around advertising soft drinks and food high in fat, salt or sugar to children, a move welcomed by charities and the food and drink industry.
Thirteen of the 14 most trusted forms of advertising have seen a decline in trust over the last two years among UK consumers with editorial content experiencing the biggest drop, according to a new report.
Menswear startup The Idle Man says it is hoping to become the “default brand” for men’s fashion as it aims to “fill the void” left by fashion brand’s over-reliance on womenswear.
McDonald’s is launching its biggest ever push around the quality of its food with a new campaign aimed at tackling commonly held beliefs among the young with the help of vloggers.
John Lewis’ loyalty programme my John Lewis has signed up 1.6 million members since its launch two years ago as the retailer looks to take the scheme into the digital age with a new app and features.
Facebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
Aldi is launching an ecommerce operation as it sells products online for the first time in the UK market but experts have warned that the move is both a risk and an opportunity.
eBay Advertising’s head of programmatic Jean-Baptiste Goux explains how ad blocking has thrown down a gauntlet to the industry.
While luxury loses out, digital disruptor brands like Netflix and Instagram are steadily climbing the CoolBrands list, which is a survey conducted among 2,500 British consumers and a panel of 36 key influencers.
Kenneth Cukier, Data Editor of The Economist, delivers the key note speech from the 2015 Data Storytelling Conference.
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