5 things you need to know this week
Leonie RoderickFrom the 60th anniversary of TV ads to that Volkswagen scandal and Heineken’s James Bond campaign, catch up on all the most important news in marketing this week.
From the 60th anniversary of TV ads to that Volkswagen scandal and Heineken’s James Bond campaign, catch up on all the most important news in marketing this week.
Project Everyone is to launch the world’s first global cinema ad in a move aimed at raising awareness of the United Nation’s new global goals and hold leaders and politicians accountable to their promises to end poverty, injustice and climate change.
Fast-growing chains such as Byron account for only a small market share among burger and chicken restaurants, but changing preferences and rising incomes could encourage more consumers to trade up from fast food brands such as McDonald’s.
Nike says its attempts to create a premium experience online are paying off as its ecommerce business sees growth accelerate as the company preps “a pipeline of innovation” ready for big sports events over the coming year including the Olympics in Rio de Janeiro in Brazil next summer.
The one core skill of all marketers is to be a great communicator. It is what we do.
The RFU is hoping to use increased interest in rugby around the World Cup to shift perceptions of the sport away from its private school image and encourage more young people to take up the sport.
The emissions scandal engulfing Volkswagen is to such a scale that the brand is unlikely to survive, at least in its current form, according to branding experts and consumer perceptions data.
L’Oréal is launching a campaign aimed at changing public perceptions around women in science, as well as encouraging more young people into STEM careers, as it looks to push its credentials as a science, not just a beauty, brand.
Ahead of the Dreamforce conference in San Francisco last week, Marketing Week took an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.
Content created by ‘regular people’ is widely regarded as more trustworthy than stereotypical slick, pushy marketing. That’s why its future is massive on social media and beyond, say marketers who have reaped the rewards.
The Outdoor Media Centre has rebranded as Outsmart as it aims to challenge out-dated views on out of home advertising and make it a “must have for brands”.
Charities have come under fire over the summer for the way they fundraise after concerns about some of the aggressive tactics used and the revelations have had an impact on perceptions of the charity sector, according to new research.
Facebook is launching 360 video as it looks to create more immersive experiences for its users and boost ad revenues, which new research shows is growing faster than previously predicted.
Marketers are growing increasingly concerned about the use of ad blockers as new research shows that the numbers downloading them are growing and Apple clears the way for the practice on mobile but should advertisers really be worried?
Thought you’d missed your opportunity to enter the inaugural Masters of Marketing awards? Fear not because we’ve extended the deadline to 30 September giving you an extra seven days to get your entries in.