Month: October 2015

Movember moves beyond the moustache as it looks to widen appeal

Movember is introducing a ‘Move’ initiative to its annual campaign this year as it looks to expand beyond growing moustaches in a bid to attract more supporters and talk up the breadth of its work as it moves from a cancer charity to one that supports the wider issue of men’s health.

How to build storytelling into your video strategy

With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.

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