PayPal UK is launching its first ever Christmas TV ad this Sunday (1 November) as its marketing director Alison Sagar admits the payments brand is aiming to make more of an emotional connection with consumers.
With brands from TalkTalk to M&S hit by security flaws with their customer data over the past couple of weeks, it is more important than ever for brands to put data and protecting that information at the heart of their brand strategy.
This is the week when Google AdWords turned 15, Movember expanded beyond the moustache and new research showed Brits cautious about spending big over Christmas.
As the Rugby World Cup draws to a close, Mastercard has been crowned the most effective sponsor according to a new Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
McDonald’s is relaunching its ‘Happy Studio’ app in a bid to help kids develop personal skills while also enhancing the brand’s digital profile.
Starbucks’s desire to put technology at the heart of the brand is paying off as revenues grew throughout the fourth quarter, with the brand planning to roll out even more digital features in the near future.
Facebook has been vocal about its desire to reach the next billion consumers in emerging markets and now it is hoping to help brands do the same with a new ‘slideshow’ ad format that it hopes will make creating video ads easier for even the smallest business.
Brands have been warned to expect tight budgets this Christmas with British consumers’ major purchase intent falling seven points in October, according to GfK’s latest UK Consumer Confidence Index.
Movember is introducing a ‘Move’ initiative to its annual campaign this year as it looks to expand beyond growing moustaches in a bid to attract more supporters and talk up the breadth of its work as it moves from a cancer charity to one that supports the wider issue of men’s health.
With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.
GE Healthcare’s move to a more personalised marketing strategy and using automation to track customer behaviour may be pushing up sales but for global head of marketing operations Stephanie Meyer the change goes beyond marketing to the calibre of future recruits.
While most agree that video viewability needs to be regulated, many brand advertisers are dissatisfied with the proposed industry standard, but no matter which metric is used, publishers must ensure it stands up to scrutiny and delivers value for money.
I’m always delighted when any of my columns pick up coverage in the national newspapers. So imagine my satisfaction discovering one from as far back as 2010 had suddenly made headlines this week.
Ebay is looking to eradicate its ‘online car boot sale’ image and instead focus on communicating the brand’s warmth and the breadth of its product range according to Gareth Jones, its new UK senior marketing director.
Mondelez has shaken up its senior marketing team as it looks to boost sales through a focus on innovation and ecommerce.