Who are the fans watching the Rugby World Cup? Profile #1: ‘Rugby Prime’

Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.

‘Rugby Prime’ is the first of four fan profiles created by Marketing Week and Experian using the data company’s AudienceView research tool, combining demographic data with website browsing behaviour to demonstrate the brand and product categories Rugby World Cup ticket buyers are actively interested in.

The Rugby Prime group consists of young men (aged 18 to 34) with relatively high incomes for their age group of £40,000-£55,000 per year. They are often city-dwelling professionals likely to be renting their homes, but others are homeowners with young families.

As well as being rugby fans they are also into football. They spend their money on premium alcoholic drinks such as high-end spirits and are imaginative in their travel choices, preferring the less obvious destinations.

For all Marketing Week’s analysis on the marketing around Rugby World Cup 2015, visit our dedicated event page.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here