Masters of Marketing shortlist announced

Hundreds of entries have been debated and analysed and we can now reveal the inaugural shortlist for the Masters of Marketing.

Below we unveil the best of the best from every corner of the marketing world. There are 41 categories across industry sectors, channels and disciplines including five Grand Prix categories.

The Masters, which brings together Marketing Week’s Engage Awards and Econsultancy’s Digitals, celebrate the role marketing plays in improving sales, enhancing reputations and changing organisations’ fortunes. Every one of the shortlisted entries demonstrates this  in abundance.

From high profile campaigns that had the entire nation talking, such as John Lewis’s much loved festive ‘Monty the Penguin’ multichannel campaign, to lesser known but no less effective email, programmatic and social campaigns, all of marketing is represented.

And they all demonstrate one thing – true mastery.

For all those brands and projects shortlisted, this is just the start of the celebration. Shortlisted entries will be central to the Festival of Marketing in November. They will be showcased in the Masters Gallery – a dedicated interactive destination at the Festival –to the 3,000 marketing, creative and media executives in attendance.

The winners will be announced at pop-up ceremonies over the course of two days in The Masters Gallery. It’s all happening between sessions and we will be broadcasting the ceremonies throughout the event.

This is all about celebration. Shining a much-deserved spotlight on fantastic work – the true mastery in innovation and creativity shown by marketers that has proven to be game changing.

Congratulations to all those that have made the shortlist. Competition was fierce and you should give yourself a huge pat on the back. And a heartfelt thanks from all at Marketing Week  and Econsultancy to those that entered – it was a pleasure reading about your great work.

Good luck to those shortlisted and we look forward to seeing you in November at the Festival.

For more information about the Festival of Marketing go to www.festivalofmarketing.com

Jump to Sectors: Automotive; Consumer Goods; Financial Services; Gaming & Gambling; Retail and Ecommerce; Telecoms, Energy and Utilities; Technology; Travel, Leisure & Transport; Charities and Non-profit; Public Sector and Government; Healthcare and Pharmaceuticals; Luxury; Business-to-Business

Jump to Disciplines: Advertising; Content Marketing; Media Planning and Buying; Mobile Marketing; Social Media; Video; PR; Email Marketing; Data, Analytics and Optimisation; Outdoor and Location-based Marketing; Experiential and Events; Sponsorship and Partner Marketing; Search Marketing; Promotional and Shopper Marketing; Direct Marketing; Performance Marketing; Programmatic; Multichannel Marketing; CRM & Loyalty; User Experience and Design; Insight and Research; Music Marketing

Jump to: Rising Star of the Year; Reinvention of the Year; Marketer of the Year; Agency of the Year; Brand of the Year

The Shortlist: Sectors

Automotive

Citroën
‘Citroën #ParkingHero’
Entered by Performance Communications

Jaguar
‘Feel Wimbledon’
Entered by Mindshare UK

Rockar
‘Changing the Way People Buy Cars’
Entered by Summit

SEAT Deutschland
‘SEAT does SEA – Users who Search for Cars, Should Find Car Dealerships!’
Entered by QUISMA & MediaCom

Vauxhall Motors
‘The A to Z Corsa’
Entered by MRM Meteorite

Consumer Goods

Diageo
‘Made of Black’
Entered by AMV BBDO

Flora Pro.Activ
‘Spreading Good’
Entered by adam&eveDDB

Lucozade Sport
‘Bringing the Football World Cup Home to England’
Entered by TRO

Pepsi Max
‘Making Pepsi Max the Choice of a New Generation Once Again’
Entered by AMV BBDO

Warburtons
‘From Our Family to Yours’
Entered by WCRS

Financial Services

Barclaycard
‘bPay launch campaign’

HSBC Expat
‘A Different Perspective: Expat Life’

Lloyds Bank
‘Horse Story’
Entered by adam&eveDDB

Nationwide
Building Society
‘A Banking Proposition for the Youth Market’

TSB
‘In Financial Services, Being a Brand with Values can be a Valuable Thing’
Entered by Joint

Gaming and Gambling

‘Candy Crush Soda Saga’
Entered by WCRS

Elite: Dangerous
‘Taking Elite: Dangerous To Infinity And Beyond!’
Entered by Jellyfish

Paddy Power
‘Farage Swings For Europe’
Entered by Mischief PR

Paddy Power
‘World Cup Campaign – Hawking Talking’
Entered by Taylor Herring

Media and Entertainment

Entertainment One
‘The Divergent Series: Insurgent – Social Strategy’
Entered by Think Jam

Guardian News and Media
‘Evolve or Die’
Entered by MRM Meteorite

ITV Studios
‘Thunderbirds Are Go – Blast Off’

Sky
‘Fortitude with Polar Bear’
Entered by Taylor Herring

The Economist
‘Raising Eyebrows and Subscriptions’
Entered by Proximity London

Retail and Ecommerce Sponsored by drp

Curry’s PC World
‘We Start With You’
Entered by AMV BBDO

Hobbs
‘Outstanding SEO Success in a Highly Competitive Environment’
Entered by MediaVision

John Lewis
‘Monty’s Christmas’
Entered by adam&eveDDB

Primark
Entered by Lowe Profero

Sainsbury’s
‘Christmas is for Sharing’
Entered by AMV BBDO

Telecoms, Energy and Utilities

BT
‘Friday Fix’
Entered by Zone

EDF Energy
‘Friendly Fire! Cost Saving Alert for ‘Blue+Price Promise tariff’
Entered by CACI

EDF Energy
‘Powerful Performance’
Entered by iCrossing

Northumbrian Water Group
‘Annual Performance Review 2014/15’

SSE
‘SSE Brand Launch’
Entered by adam&eveDDB

Technology

Adobe Systems Europe
‘The Adobe Creative Cloud Non-Brand Project’

HCL Technologies
‘Project Yebira’

Intel
‘Dev Story /*Hack the Code*/’
Entered by MRM Meteorite

Travel, Leisure and Transport Sponsored by Blue Group

‘Hostelworld: Meet the World’
Entered by Hostelworld and Lucky Generals

Adidas
‘GamedayPlus’
Entered by We Are Social

Lufthansa
‘Travel Companion’
Entered by SapientNitro Germany

P&O Cruises
‘This is the Life’
Entered by 360i London

Trainline
‘Devising an Intelligent Multichannel Marketing Strategy’
Entered by Fetch

YOTEL ‘Yo! Digital’

Charities and Non-profit sponsored by The Marketing Trust

Amnesty International
‘Getting Users Around the Globe to Take Human Rights Personally’
Entered by Code Computerlove

Macmillan Cancer Support
‘General Election – Time to Choose’

MicroLoan Foundation
‘Women 4 Women’
Entered by DLKW Lowe

Plan UK
‘Because I Am A Girl’
Entered by Saatchi & Saatchi London

St John Ambulance
‘The Chokeables’

Women’s Aid
‘Look At Me’
Entered by WCRS

Public Sector and Government

NHS Blood and Transplant
‘Missing Type’
Entered by Engine

Public Health England
‘The World’s First Sugar Accumulator’
Entered by MEC

Royal Navy
‘Engineers’
Entered by WCRS

Royal Navy
‘Made in the Royal Navy’
Entered by WCRS

Seafish
‘Championing Omega-3 Awareness’

Healthcare and Pharmaceuticals

Benenden
‘100 Years of Fitness’
Entered by MediaCom Manchester

KIMS (Kent Institute of Medicine & Surgery)
‘Operation Halo’
Entered by Sagittarius

SCA TENA
‘TENA Men – Keep Control’
Entered by AMV BBDO

Seafish
‘Championing Omega-3 Awareness’

BMI Healthcare and Twentysix
‘BMI Healthcare’s PPC Strategy’
Entered by Marin Software

Luxury

Chloe
‘Chloe Love Story: Locking Your Love on a Virtual Pont Des Arts in London’
Entered by Fuse Sport + Entertainment

Dorchester Collection
‘Dorchester Collection eShop’

Far fetch
‘The Fast Track to Global Success’
Entered by Rakuten Marketing

Grey Goose (Bacardi Martini)
‘Boulangerie François’

Business-to-Business

LV=
‘Take Heart’
Entered by Moreish Marketing

Maersk
‘Maersk @ the WTO’
Entered by Zone

Regus
‘Growth Hacking Regus: Global Website Optimisation’
Entered by True Up

Royal Mail MarketReach
‘MailMen’
Entered by Publicis Chemistry

Trelleborg Marine Systems
‘The Performance People’
Entered by Stein IAS

The Shortlist: Disciplines

Advertising

Diageo
‘Made of Black’
Entered by AMV BBDO

John Lewis
‘Monty’s Christmas’
Entered by adam&eveDDB

Sainsbury’s
‘Christmas is for Sharing’
Entered by AMV BBDO

St John Ambulance
‘The Chokeables’

Standard Life Investments
‘Ryder Cup Global Sponsorship’
Entered by Realise

Warburtons
‘From Our Family to Yours’
Entered by WCRS

Content Marketing

Carlsberg
‘Newsroom’
Entered by Carlsberg UK / Fold7 / OMD UK/ Clifford French / The Marketing Store

Evian
‘#wimblewatch: Bringing a New Spin to Wimbledon’
Entered by MEC Access

GAME
‘Christmas Shopper Simulator’
Entered by 101

Pepsi Max
‘Making Pepsi Max the Choice of a New Generation Once Again’
Entered by AMV BBDO

Yorkshire Tea
‘Sponsorship of England Cricket’

Media Planning and Buying

Puma
‘Using YouTube’s Football Community to launch Arsenal FC partnership and Kit Release’
Entered by Pixability

Three
‘Feel at Home’
Entered by Mindshare UK

Wall’s
‘#GoodbyeSerious: How Planning Taught the World’s Most Rigorous Marketing Organisation that Mischief Matters’
Entered by adam&eveDDB

Mobile Marketing

Hotels.com
‘EMEA Mobile Week’
Entered by Fetch

ITV Studios
‘The Secret Life of MIPCOM’
Entered by Rawnet

Minicabit
‘minicabit App’
Entered by Nimbletank

Morrisons
‘Raising Awareness of In-season Fruit and Vegetables’
Entered by Sizmek and Xaxis

Papa John’s
‘Location-based Mobile Strategy’
Entered by Rakuten Marketing

Social Media

British Gas
‘Excellence in Customer Service’

H&M
‘The Box of Wang’
Entered by UM London

Mountain Hardwear
‘Optimising social media reach’
Entered by purechannelapps

NHS Blood and Transplant
‘Missing Type’
Entered by Engine

Paddy Power
‘Shave the Rainforest’
Entered by Lucky Generals

Video

McDonald’s
‘EURO Cup – In the Footsteps of Legends’
Entered by Arc Sponsorship

P&G
‘100 Years of Hair: Gillette BODY Launch’
Entered by MediaCom

RS Components
‘Ecommerce with a Human Touch’

Sainsbury’s
‘Christmas is for Sharing’
Entered by AMV BBDO

St John Ambulance
‘The Chokeables’

Tesco
‘Online Field Trips’
Entered by Zone

PR

Lexus International
‘Slide’
Entered by CHI & Partners

NHS Blood and Transplant
‘Missing Type’
Entered by Engine

Paddy Power
‘Shave the Rainforest’
Entered by Lucky Generals

Paddy Power
‘World Cup Campaign – Hawking Talking’
Entered by Taylor Herring

Pampers
‘#everybaby’
Entered by Hill+Knowlton Strategies UK

Sky
‘Fortitude with Polar Bear’
Entered by Taylor Herring

Email Marketing

EDF Energy
‘Friendly Fire! Cost Saving Alert for ‘Blue+Price Promise tariff’
Entered by CACI

Hotel Chocolat
‘Maximising customer database value’
Entered by RedEye

LV=
‘Email – Rebrand, Refresh and Reduce’

Vauxhall Motors
‘Listening to Leads’
Entered by MRM Meteorite

WGSN
‘Email Marketing Campaign’

Data, Analytics and Optimisation

Argos
‘Synchronising Paid Search with TV Advertising, Weather and Seasonality’
Entered by Summit

Guardian News and Media
‘Evolve or Die’
Entered by MRM Meteorite

LV=
‘Single Customer View & Analytics Project’
Entered by Blue Group

Regus
‘Growth Hacking Regus: Global Website Optimisation’
Entered by True Up

The Economist
‘Smart Use of Data: Raising Eyebrows and Subscriptions’
Entered by UM London and Proximity London

Outdoor and Location-based Marketing

Barclaycard
‘bPay launch campaign’

H&M
‘The Box of Wang’
Entered by UM London

Lucozade Sport
‘Bringing the Football World Cup Home to England’
Entered by TRO

Walkers
‘Tweet to Eat’
Entered by Clear Channel UK, Talon, OMD, AMVBBDO

Women’s Aid
‘Look At Me’
Entered by WCRS

Experiential and Events

Barclaycard
‘British Summer Time Hyde Park’

Bel UK
‘Boursin Sensorium’
Entered by Because Brand Experience

Honda
‘Goodwood Festival of Speed 2015’
Entered by Jack Morton Worldwide

Jägermeister
‘The JägerHaus’
Entered by FRUKT

Lucozade Sport
‘Bringing the Football World Cup Home to England’
Entered by TRO

Sponsorship and Partner Marketing

Green Flag
‘Premiership Rugby Campaign’

Jaguar
‘Feel Wimbledon’
Entered by Mindshare UK

McDonald’s ‘FryFutbol’
Entered by Arc Sponsorship

Paddy Power
‘Rainbow Laces’
Entered by Lucky Generals

Public Health England
‘The World’s First Sugar Accumulator’
Entered by MEC & mysupermarket

Sainsbury’s
‘Christmas is for Sharing’
Entered by AMV BBDO

Search Marketing

Argos
‘Synchronising Paid Search with TV Advertising, Weather and Seasonality’
Entered by Summit

EDF Energy
‘Powerful Performance’
Entered by iCrossing

Hobbs
‘Outstanding SEO Success in a Highly Competitive Environment’
Entered by MediaVision

MR PORTER
‘Maximising the Commercial Potential of Seasonal Promotions’
Entered by Forward3D

Promotional and Shopper Marketing

Churchill Insurance
‘Free Dog’

Morrisons
‘Raising Awareness of In-season Fruit and Vegetables’
Entered by Sizmek and Xaxis

Special K
‘Let Special K Surprise You Today’
Entered by Capture

Direct Marketing

Barclaycard
‘Invitation Initial Acquisition DM Pack’

PhotoBox
‘Saving the World from Socks and Perfume’

The Economist
‘Raising Eyebrows and Subscriptions’
Entered by Proximity London

Vauxhall Motors
‘Listening to Leads’
Entered by MRM Meteorite

Performance Marketing

Hotels.com
‘EMEA Mobile Week’
Entered by Fetch

LV=
‘Affiliate Engagement, Customer Engagement and Innovation’

Nationwide Building Society
‘ISA Season 2015’

P&O Cruises
‘This is the Life’
Entered by 360i London

Trainline
‘Devising an Intelligent Multi-channel Marketing Strategy’
Entered by Fetch

Programmatic

Evans Cycles
‘Pedalling Evans Cycles to Programmatic Glory’
Entered by Evans Cycles and Turn

House of Fraser
‘Real Time User Sync’
Entered by Criteo

Nescafé Dolce Gusto coffee machines
‘The Modern Art of Coffee’
Entered by Jellyfish

O2
‘Powering O2 Sales’
Entered by The Exchange Lab

The Economist
‘Raising Eyebrows and Subscriptions’
Entered by Proximity London

Multichannel Marketing (Best campaign using four or more media)

Carlsberg
‘Newsroom’
Entered by Carlsberg UK / Fold7 OMD UK / Clifford French / The Marketing Store

Hotels.com
‘EMEA Mobile Week’
Entered by Fetch

ITV Studios
‘Thunderbirds Are Go – Blast Off’

Royal Mail MarketReach
‘MailMen’
Entered by Publicis Chemistry

Royal Navy
‘Made in the Royal Navy’
Entered by WCRS

Sheffield Hallam University
‘Changing Lives’

Weetabix Food Company
‘The Weetabix Weetabuddies’

CRM and Loyalty

O2
‘O2 Priority – £1 Lunch’
Entered by IMImobile and O2

Financial Times
‘Revamping FT CRM to Better Engage our Readers’

Guardian News and Media
‘Evolve or Die’
Entered by MRM Meteorite

MR PORTER
‘Influencing Lifetime Customer Value through Data’
Entered by Forward3D

PhotoBox
‘Saving the World from Socks and Perfume’

User Experience and Design

Fuller, Smith & Turner ‘Fuller’s Digital Reinvention’
Entered by True

LV=
‘CORA – Automated Financial Advice for Retirement’

NHS Blood and Transplant
‘Organ Donor Register website’
Entered by Nomensa

RS Components
‘Driving Conversion Through Innovation and Collaboration’

Vauxhall Motors
‘Mobilising Vauxhall’
Entered by MRM Meteorite

Insight and Research

Barclaycard
‘Future Forum’

Guardian News and Media
‘Evolve or Die’
Entered by MRM Meteorite

The Royal Academy of Arts
‘Picture Perfect’
Entered by Northstar

Which? Magazine
‘Mad Scientists’
Entered by Brainlabs

Music Marketing

Beefeater Gin London
‘Beefeater London Sounds’
Entered by CORD Worldwide

Fruttare
‘The Sound of Fruttare’
Entered by CORD Worldwide

Heineken
‘The Strongbow Tree’
Entered by whynot! thinkpeople

Jägermeister
‘The JägerHaus’
Entered by FRUKT

Warner Music UK
‘Blur – The Magic Whip launch’

GRAND PRIX CATEGORIES

Rising Star of the Year Sponsored by Michael Page Marketing

Alice Boardman
Assistant brand manager for Bodyform, SCA Hygiene Products

Claire Canty
Senior brand manager, Weetabix

Sarah Davis
Social media manager, Teletext Holidays

Angie Ferrara
Digital marketing and brand manager, Bird and Bird

Danielle Hughes
Senior digital advertising executive, British Heart Foundation

Reinvention of the Year

Hostelworld
‘Hostel world: Meet the World’
Entered by Hostelworld and Lucky Generals

eHarmony.co.uk

Royal Mail MarketReach
‘MailMen’
Entered by Publicis Chemistry

TSB
‘In Financial Services, Being a Brand with Values can be a Valuable Thing’
Entered by Joint

University of Reading
‘Limitless’

Marketer of the Year

Lynton Crosby
Chief election strategist, Conservative Party

Kenny Jacobs
CMO, Ryanair

Tanya Joseph
Director of business partnerships, Sport England

Rebecca Snell
Head of marketing, Lego UK

Jacco van der Linden
Managing director, Heineken China

Agency of the Year

Fetch

Lucky Generals

Stein IAS

WCRS

Zone

Brand of the Year

Airbnb

Aldi

Lego

Netflix

Santander

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