Who are the fans watching the Rugby World Cup? Profile #4: ‘Rugby WAGs’

Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.

‘Rugby Wives and Girlfriends’ is the fourth and final profile created by Marketing Week and Experian using the data company’s AudienceView research tool, combining demographic data with website browsing behaviour to demonstrate the brand and product categories Rugby World Cup ticket buyers are actively interested in.

This group predominantly consists of women aged 25-34 in relatively high positions with incomes over £40,000 per year. When it comes to holidays, they love to take advantage of last minute deals and romantic getaways. Their favourite alcoholic beverage tends to be a rum daiquiri. Besides rugby, they love motorsports and football.

For all Marketing Week’s analysis on the marketing around Rugby World Cup 2015, visit our dedicated event page.

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  • Amy 26 Oct 2015 at 8:01 am

    As someone who probably falls into this segment, I’m not overly impressed with the WAG term – the implication being that the sport is on the background while the man watches it and the ‘wag’ does her nails sipping a daiquiri!

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