How does marketing fare in terms of work/life balance?

Feeling overworked and like you don’t have a good work/life balance? As a marketer you should not be, according to the latest figures from Glassdoor which suggest marketing execs and managers have among the best work/life balance of any job.

The survey, based on employee surveys carried out by 60,000 UK workers, asked people to report their satisfaction over their work/life balance where five was “very satisfied”, three was “ok” and one was “very dissatisfied.

“Marketing executive” came out as the sixth best job for work/life balance – achieving a rating of 3.8. Marketers in a more senior management role (typically earning around £40,000 as opposed to £25,000) also had a work/life balance of 3.8.

However, it is not all good news for marketers. A separate report from job site CV-Library found that people working in marketing “shouldn’t expect a pay rise this year”.

Its data shows that salaries in the industry increased by just 0.38% year on year in the third quarter. That makes the average annual salary £30,898.

There is also concern over the high concentration of marketing jobs in London – where the cost of living is typically much higher. Currently some 22% are based in the capital.

“It’s tough for most UK workers to survive in London with the sky-high cost of living, but it’s especially hard for marketers who are facing stagnant wages,” says Lee Biggins, founder and managing director of CV-Library. “With so many skilled workers outside of the capital both businesses and professionals alike should consider opportunities in more cost-effective locations across the UK.”

  • Hear all about the importance of realising your potential on the dedicated stage at this year’s Festival of Marketing. Taking place on 11 and 12 November there will be 12 stages and hundreds of speakers. Click here for information and to book tickets.

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