How does marketing fare in terms of work/life balance?

Feeling overworked and like you don’t have a good work/life balance? As a marketer you should not be, according to the latest figures from Glassdoor which suggest marketing execs and managers have among the best work/life balance of any job.

The survey, based on employee surveys carried out by 60,000 UK workers, asked people to report their satisfaction over their work/life balance where five was “very satisfied”, three was “ok” and one was “very dissatisfied.

“Marketing executive” came out as the sixth best job for work/life balance – achieving a rating of 3.8. Marketers in a more senior management role (typically earning around £40,000 as opposed to £25,000) also had a work/life balance of 3.8.

However, it is not all good news for marketers. A separate report from job site CV-Library found that people working in marketing “shouldn’t expect a pay rise this year”.

Its data shows that salaries in the industry increased by just 0.38% year on year in the third quarter. That makes the average annual salary £30,898.

There is also concern over the high concentration of marketing jobs in London – where the cost of living is typically much higher. Currently some 22% are based in the capital.

“It’s tough for most UK workers to survive in London with the sky-high cost of living, but it’s especially hard for marketers who are facing stagnant wages,” says Lee Biggins, founder and managing director of CV-Library. “With so many skilled workers outside of the capital both businesses and professionals alike should consider opportunities in more cost-effective locations across the UK.”

  • Hear all about the importance of realising your potential on the dedicated stage at this year’s Festival of Marketing. Taking place on 11 and 12 November there will be 12 stages and hundreds of speakers. Click here for information and to book tickets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here