Month: October 2015

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How John Lewis, Pixar and Lloyds inject emotion into their marketing

Thomas Hobbs

Programmatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.

Robbie Williams

How streaming can transform music marketing

Steve Hemsley

New music streaming sites such as Electric Jukebox have created a complex marketplace, both complementing and competing with commercial radio and brands’ own streaming platforms, so marketers have more to think about than curating a playlist.

English National Opera

How to diffuse the threat of ad blocking

David Burrows

Online ad blocking is portrayed as the marketing industry’s nemesis, but even though technology exists to circumvent it marketers have a responsibility to improve their targeting and creative executions to dissuade people from using it.