As Mark Price announces plans to leave Waitrose, his successor will need to retain a razor sharp focus on improving the customer proposition and understanding what differentiates it if the grocer is to maintain its growth in an increasingly competitive market.
Asos is rolling out its loyalty scheme to UK shoppers over the next six months as part of plans to put mobile and content at the heart of the retailer’s marketing strategy and create a deeper emotional connection with shoppers.
Responding to a question about the challenge of investing in growth while cutting costs at an event in London last week, former Unilever chief executive Niall Fitzgerald declared: “You can walk and chew gum at the same time”. In other words, brand building and driving through cost efficiencies needn’t be mutually exclusive. Fitzgerald’s comments, uttered […]
Morrisons and its ad agency DLKW Lowe have parted ways after a 9-year relationship. But with the supermarket’s sales continuing to fall, questions remain as to whether the move will reignite its advertising.
While many print brands are struggling to keep their publications going, the free-sheet market seems to be thriving.
Mobile ad spend broke the £1bn barrier in the UK in the first half of the year – the first time it has passed the milestone in a six-month period – but concerns still remain over the quality of ads and the impact that could have on brand perceptions, according to the latest AA/Warc findings.
BuzzFeed is opening up its branded video content division to UK advertisers. Costa is the first brand to partner up, with an advert set to go live later this week.
A huge amount of cynicism met the launch of Coke Life when it was unveiled in the UK in August 2014. Our very own Mark Ritson concluded that the brand, Coke’s first major variant launch in eight years, was a “dud” that sat in an ambiguous zone between full-fat Coca-Cola and Coke Zero and not amounting to much of anything.
The Post Office CMO Pete Markey encourages every marketer, no matter their level, to take control of their career and plot their own development plan if they have ambitions to take on the top role.
As Sony’s PlayStation brand celebrates its 20th anniversary, its European marketing director Isabelle Tomatis has claimed that the media and arts industry is “far more accepting” of senior female marketers and creatives than industries such as FMCG.
The marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
Lenovo’s CMO David Roman believes consumers take technology for granted but says there is much more to the brand’s new range of tablets than an extra boost to performance or battery life as it looks to inject some excitement into the category and prove its growing focus on consumer product is paying off.
Big brands including Sony, Gillette, Heineken and Jaguar Land Rover are teaming up to release a one-off James Bond themed ad break to build momentum for the upcoming blockbuster Spectre.
Premier Inn launched its latest TV ad campaign starring actor and comedian Lenny Henry at the end of August, demonstrating a tonal shift that reflects the brand’s move from awareness to emotional engagament, according brand marketing director Russell Braterman.
As the Rugby World Cup moves into the quarter final stage this weekend, Heineken and Mastercard are so far winning the battle for social media buzz but the longer term impact is still unclear.