Month: November 2015

How Black Friday has evolved into online first for brands

Black Friday 2014 was a PR nightmare. The media coverage, despite many brands achieving record one day sales figures, defined by scenes of angry Brits brawling in the pursuit of budget televisions. Yet fast forward 12 months and things feel very different.

Five things you need to know this week

This week, Burberry partnered with Google for its Christmas campaign, House of Fraser’s head of digital talked up shoppable windows and Marketing Week columnist Mark Ritson explained why certain brands should steer clear from Star Wars partnerships.

Latest from Marketing Week