John Lewis Christmas ad: The parodies

As with any John Lewis Christmas campaign, part of the fun is in the parodies that pop up on social media and this year is no exception.


MyVoucherCodes opted to make a ‘discounted’ version of the John Lewis with the help of students from the School of Communication Arts. While John Lewis has been developing its ad for nine months and cost £1m to create MyVoucherCodes gave them a £700 budget and just seven hours.

John Lewis’ big money moon shots are replaced with hand-drawn art sets, real-life actors with dolls and telescopes with toilet roll. Entitled ‘Christmas doesn’t cost the moon’ it also features a version of the Oasis track sung pretty out of tune by one of the students.

MyVoucherCodes general manager Chris Reilly says: “While John Lewis are never knowingly undersold, our speciality is knowingly underselling, so it made sense to produce a Christmas advert without the big spend – reflecting the behaviour of the savvy shoppers who visit our site.”

Paddy Power

Not one to shy away from a conversaton, Paddy Power has come up with some ‘alternative endings’ including one ridiculing Chelsea football club and its recent run of results.

The Poke

The video that everyone has been waiting for, The Poke has created a mash-up of the John Lewis campaign and Star Wars. Well worth watching until the end.

The Huffington Post

David Schneider created this version for The Huffington Post which it claims is “more scientifically accurate”.


Over at Lidl, they use a telescope to look at their food creations rather than the moon.

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