Burberry teams up with Google to let customers personalise its Christmas campaign

Burberry is allowing customers to star in a personalised version of its Christmas campaign with the launch of “The Burberry Booth” at its flagship Regent Street store.

Powered by Google and its real-time video stitching technology, the booth enables shoppers to star alongside celebrities featured in the fashion brand’s festive ad including Sir Elton John, Naomi Campbell and Julie Walters.

Subsequently, consumers will appear jumping in the Bill Elliott-themed ad and instantly receive a copy that they can then share and view on YouTube.

Burberry’s star-studded, three minute festive campaign is inspired by British classic Billy Elliott.

Since debuting on 3 November, Burberry says it has gone on to achieve 23 million online views globally.

Over recent months, Burberry has stepped up its digital output and brand activity.

In September it launched the first ever “Snapchat show” for a luxury fashion brand, unveiling its Spring/Summer 2016 collection on the mobile app the day before its official runway show at London Fashion Week.

It has also tied up with the likes of Apple Music, LINE and Kakao on personalisation campaigns, with Burberry recently becoming the first brand to have its own music channel on Apple’s song streaming service.

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