7 ways to drive growth
Mindi ChahalProduced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.
Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.
An Instagram ad by Britvic that showed reality TV star Millie Mackintosh promoting one of its products has been banned by the Advertising Standards Authority (ASA) after not making it clear the video was an advertisement.
In its latest growth move, Lidl has been announced as the lead grassroots partner of The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a deal that lasts until 2018.
As Pinterest prepares to launch its Promoted Pins ad platform into the UK market, Tim Kendall, its GM of monetisation says the platform can provide ‘less-intrusive marketing’ and boost brands’ ‘discovery’ opportunities.
Having separate budgets for ‘digital’ and ‘non-digital’ is outdated and pointless. Plan your 2016 marketing strategy by ditching the D word.
The latest figures from Kantar Worldpanel published today (17 November) show that Aldi and Lidl have grabbed a 10% share of the British grocery market for the first time, their combined score doubling over the last three years.
Online fashion retailer Lyst is launching its first brand campaign in a bid to incite ‘love it or hate it’ opinion as it also hires its first ever CMO.
Warburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year.
With the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
With Sainsbury’s and Tesco revealing their Christmas ads, Lord Sugar airing his views on marketing and the Post Office talking up neuroscience, here are five things you need to know from the world of marketing.
LateRooms.com is launching its first TV advertising campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.
Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
Brands can gather a wealth of data from consumers to help tailor messages, but the aim is not always to drive instant sales – data should also help personalise brand marketing at the awareness stage.
Festival of Marketing 2015: Brands need to work with consumers to create a more “compassionate” and ethical internet according to anti-bullying campaigner Monica Lewinsky.