Month: December 2015

Why a focus on artisan brands helped gin sales top £1bn

Sales of gin are expected to top £1bn for the first time this year and industry experts say this is down to some clever marketing by brands that are increasingly appealing to millennials by positioning the drink as “artisanal” and sophisticated, convincing consumers to trade up.

‘Blasphemous’ Mulberry Christmas ad escapes ban

More than 40 people complained that Mulberry’s Christmas ad, which replaced the baby Jesus in the traditional Christian Nativity scene with a handbag, was “blasphemous” but the ASA ruled the ad was poking fun at consumerism not religion and decided not to ban it.

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