McDonald’s has unveiled the result of its appeal for the public to record video sing-alongs to Wizzard’s ‘I wish it could be Christmas every day’ with a 90-second TV spot that is set to air today (25 December).
Sales of gin are expected to top £1bn for the first time this year and industry experts say this is down to some clever marketing by brands that are increasingly appealing to millennials by positioning the drink as “artisanal” and sophisticated, convincing consumers to trade up.
Nike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
Nestle has said it will no longer use an advertising slogan for its Nesquik brand and will concentrate efforts on reducing sugar in its products after the ASA decided its statement that Nesquik Hot Chocolate is a ‘great start to the day’ encouraged poor nutritional habits in children.
More than 40 people complained that Mulberry’s Christmas ad, which replaced the baby Jesus in the traditional Christian Nativity scene with a handbag, was “blasphemous” but the ASA ruled the ad was poking fun at consumerism not religion and decided not to ban it.
John Lewis has said it expects the last few shopping days before Christmas to be “incredibly busy” but the picture across the rest of the high street is not all positive as retailers resort to steep discounts to attract shoppers while some face a fight for survival.
Clash magazine is relaunching its print edition after an almost yearlong hiatus as its managing director Alex Thompson argues there is a growing desire among consumers for a print product as a ‘digital detox’.
Volkswagen is to drop its infamous marketing slogan ‘Das Auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal.
The news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
Cancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Consumer confidence among British shoppers remained strong for the whole of 2015, according to new figures, the first time the Index has shown positive scores for a whole calendar year as the economy finally rebuilds.
Cancer Research UK is making a break from the usual charity communications with a campaign that uses real footage to show the day-to-day life of people affected by cancer and how its work can help bring about a time when no one will die from the disease.
Marketing Week has signed up as the media partner for Creative England’s New Year event, aimed at providing insight into how companies can fuel business growth through collaboration with creative disruptors.
More than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.