Mobile gaming is now big business with players of Candy Crush Saga spending $1.3bn on in-app purchases alone last year and the total estimated value of the mobile games market now at $25 billion. And brands including restaurant chain Zizzi and Marks & Spencer are honing in on gamification in a bid to boost customer engagement levels.
Recruit marketing talent
Get your role in front of over 500,000 marketing professionals when you advertise with Marketing Week. Our team of experts provide bespoke solutions to help solve all your recruitment challenges.Find out more