Marketers at home: The Marketoonist collection
The Post Office’s Pete Markey on why it’s never too early to start acting like a CMO
Pete MarkeyThe Post Office CMO Pete Markey encourages every marketer, no matter their level, to take control of their career and plot their own development plan if they have ambitions to take on the top role.
How brands are using gamification to boost engagement
Thomas HobbsMobile gaming is now big business with players of Candy Crush Saga spending $1.3bn on in-app purchases alone last year and the total estimated value of the mobile games market now at $25 billion. And brands including restaurant chain Zizzi and Marks & Spencer are honing in on gamification in a bid to boost customer engagement levels.
How Tesco, Mondelez and Unilever are moving beyond advertising to connect with consumers
Thomas HobbsWith chief executives and senior figures from the likes of Tesco, Unilever, Mondelez, Morrisons and Sainsbury’s all speaking, here are Marketing Week’s five key takeaways from today’s (October 6) The Big Debate event from the IGD.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.