How to champion diversity in the workplace
Marketing WeekSenior figures in the marketing industry gathered at the Festival of Marketing last month for a compelling debate about the challenges of achieving diversity in the profession.
Senior figures in the marketing industry gathered at the Festival of Marketing last month for a compelling debate about the challenges of achieving diversity in the profession.
Qatar Airways has launched a new global brand campaign, only its second in 18 years, shunning celebrities in a bid to put its customers at the heart of the brand and broaden its appeal.
With iOS users listening to an estimated 7 billion podcasts in 2014, the ‘golden age’ for podcasts is starting to turn the heads of many brands and marketers.
Britvic is determined to adapt to current changes in consumer demand for healthier soft drinks, as it seeks to reduce the average number of calories in its products further in 2016 and launch more brand campaigns pushing its health credentials.
With just over a week to go until the big day, Aldi has so far produced the most effective Christmas campaign as M&S sees a late surge in consumer buzz.
Over 85 million posts are published on Tumblr every day, reaching an audience of 550 million people. However, the social media network is now on a mission to get more brands interested in the platform.
Apple has expanded the role of Phil Schiller, its senior vice president of worldwide marketing, and announced that Tor Myhren will join in the first quarter of 2016 as the new vice president of marketing communications.
Campaign group Let Toys Be Toys is calling on the advertising industry and toy manufacturers to “raise their game” and act responsibly in a bid to stop “harmful and limiting” gender stereotypes in their advertising.
Despite the rapid growth of mobile advertising, up to 65% of the UK’s most senior marketers find it “quite hard” to show a clear return on investment when it comes to their mobile ad spend.
The release this week of Star Wars: The Force Awakens has generated a marketing frenzy of commercials, merchandise and brand tie-ins. Clive Humby, co-founder of Tesco’s customer science firm Dunnhumby and chief data scientist at Starcount, explains why the franchise is fertile territory for marketers seeking to cross the gender divide.
Travel brand Thomas Cook has credited a rise in all-inclusive bookings as it tells customers ‘Leave it to us, you’re on holiday’ for its 2016 marketing campaign.
The European Union has finally agreed on the text of its new General Data Protection Regulation after four years’ debate, with marketers forced to seek a “clear affirmative action” from consumers if they want to use their data.
Game’s insight and marketing director Fred Prego reveals how the brand plans to become the market leader in e-sports, and how virtual reality will bring experiential marketing to stores.