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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The high street is offering some of the biggest discounts in eight years as mild weather and “disappointing” Black Friday sales leave retailers with huge amount of unsold winter stock to clear.
With the new Star Wars film premiering in London tomorrow (16 December), brands are jostling to make sure they are part of one of the biggest events of 2015.
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Nurofen owner RB says it is taking complaints “very seriously” after its marketing and packaging claims were challenged in the UK and Australia.
The ‘single customer view’ remains the holy grail for some of the country’s biggest and most successful brands, and even those that have invested in creating a single access point to each customer’s data still encounter numerous roadblocks before actually achieving that aim.
Business publication City AM has become the first UK publisher to implement anti-ad blocking technology on its website as it looks to explain to consumers the impact of adopting ad blockers.
Twitter has said it will introduce ‘promoted’ Moments to the UK early next year as it rolls out the feature, which curates news and events, outside the US for the first time.
Carlsberg is looking to “move beyond” lad culture with its sponsorship of Euro 2016, but admits there will be challenges in appealing to football fans when England, Wales and Northern Ireland are all involved in the competition.
The NHS is looking for more partners to help it raise awareness of the wait for organ donation and “normalise” joining the register after tying-up with Tinder for a campaign that targets 18-35 year olds.
Burberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
From its ‘one brand’ strategy to lower calorie products, the soft drinks company is determined to keep up with changing consumer behaviour.
Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
The National Trust is shifting its digital strategy to encourage people to see their membership as a contribution to the charity’s cause of preserving historic buildings and landscapes rather than as a season ticket to a number of attractions as it looks to boost engagement.