2016 year in review: It’s been a bad year for…
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
2016 year in review: It’s been a good year for…
Marketing Week ReportersFrom Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
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2016 year in review: The best campaigns (part I)
Marketing Week ReportersMarketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
2016 year in review: The best campaigns (part II)
Marketing Week ReportersMarketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Brands’ secret weapon: Why metadata will make you a better marketer
Erica GunnImage recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
‘A big transition’: How Boohoo Group’s marketing strategy is evolving
Molly InnesAs Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.