2016 year in review: It’s been a good year for…
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.