Heineken: Creating brand ambassadors starts internally
Leonie RoderickHeineken says its ‘Heineken Experience’ has had a halo effect on the overall brand by creating internal and external brand ambassadors.
Heineken says its ‘Heineken Experience’ has had a halo effect on the overall brand by creating internal and external brand ambassadors.
Virgin Holidays has been crowned ‘campaign of the year’ in Marketing Week’s competition of 2016’s best marketing activity.
Expedia’s latest ad features mini documentaries that aim to portray real life, incorporating socially and culturally diverse themes in order to engage locally with “real people”.
A combination of streaming and social is disrupting the album release cycle and dramatically altering the way music comes to market. In the second part of Marketing Week’s focus on music marketing we look at the pioneering ways artists and labels are meeting consumers’ always-on demands.
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Despite the political instability of 2016, consumers are ‘gung-ho’ about spending this December, as confidence increases after a rollercoaster year.
From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Consumers can change their mind about buying a product or service at any stage of the purchase journey and for any number of reasons but two new pieces of research find poor customer service and lack of availability are the main turn-offs.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Despite its rich heritage, luxury fashion brand Sunspel is eager to tell more modern stories to keep its customers coming back.
Royal Caribbean is hoping to convince more young people to switch from Airbnb and package holidays with its latest campaign.
Thomas Cook says its new campaign represents the needs and tastes of a “modern nation”.
Thinkbox believes a disruptive approach is the best way to communicate the ‘power’ of TV as an advertising channel.
Understanding the role smartphones play in consumers’ path to purchase is only going to get harder as mobile ad spend rises, so what are the challenges and how can marketers look to overcome them?
Coca-Cola Life sales have hit a new low after dropping 57% year on year.