Barbie has introduced a range of new Barbie dolls with more diverse body types and from different ethnicities as it looks to arrest a steep decline in sales. But while some may be cynical the brand is actually going back to its roots.
From McDonald’s rolling out table service across the UK to Coca-Cola, Innocent and Britvic speaking out about sugar, this is what went down in the world of marketing this week.
Beer industry group ‘Britain’s Beer Alliance’ is pumping more money into its ‘There’s a beer for that’ campaign as it looks to convince more people to drink beer rather than just think differently about it. But experts warn the industry it will have to take a long-term view to see success.
EE’s CMO Pippa Dunn is to leave the mobile operator as BT completes its acquisition of the mobile operator and questions remain over the future of the brand that Dunn helped to launch and build up.
There is a much quoted definition used by the Chartered Institute of Marketing: ‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This might be true but quite apart from the utter blandness of the sentence, it’s certainly not the entire picture. Not any more. In my opinion, it diminishes […]
Introverted leaders are now considered as effective as extroverts despite businesses historically prizing ‘charisma’ and group working, but the key for all personality types is self-awareness and the ability to learn.
Gaining experience across different sectors and disciplines can make you an attractive candidate and a more rounded marketer, however company ‘lifers’ can be just as successful. The key to becoming a CEO is credibility and a broad business understanding.
Job titles can be as simple as ‘marketing director’ and as wacky as ‘the dark lord of coding’, but as disciplines splinter, is it more important that your title reflects your specialism or paints you as an all-rounder?
Our panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Consumer spending among British shoppers has started the new year on a positive note despite adverse news reports around falling stock markets and the potential threat of terrorism, according to new figures.
Jamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
Diageo is aiming to become more “stringent and demanding” when reviewing agency fees as it looks to drive improved returns from lower marketing spend.
Facebook has credited the rapid growth of its mobile advertising business as its quarterly revenue passed $5.5bn for the first time. And its COO Sheryl Sandberg has urged brands “to catch up” to the rise of mobile or risk being left behind.
Broadcaster ITV may have bid farewell to one of its most popular shows of all time but with a host of drama and sport lined up for 2016 and a new digital hub, group marketing director Rufus Radcliffe is bullish about the future.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.