Protein World uses scantily-clad female models in first TV campaign

Having made the headlines in 2015 after its controversial Beach Body Ready billboard ads were roundly criticised for being sexist, Protein World is back with its first ever television campaign and it’s not short of women in bikinis.

Set to the slogan ‘New Year, New You’, the TV campaign depicts various scantily-clad women posing (or working out, depending on your stance) on the beach to a soundtrack of dance music.

The TV campaign, which is already airing on Channel 5 in the UK, is set to launch across the UK, US, German and French markets, according to Protein World’s founder Arjun Seth.

Hide Comments3 Show Comments
Comments

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here