Protein World uses scantily-clad female models in first TV campaign

Having made the headlines in 2015 after its controversial Beach Body Ready billboard ads were roundly criticised for being sexist, Protein World is back with its first ever television campaign and it’s not short of women in bikinis.

protein world

Set to the slogan ‘New Year, New You’, the TV campaign depicts various scantily-clad women posing (or working out, depending on your stance) on the beach to a soundtrack of dance music.

The TV campaign, which is already airing on Channel 5 in the UK, is set to launch across the UK, US, German and French markets, according to Protein World’s founder Arjun Seth.

Hide Comments3 Show Comments
  • Martin Ballantine 4 Jan 2016 at 5:02 pm

    Protein World is the new Paddy Power.

    • MrB 4 Jan 2016 at 5:14 pm

      Not really

      • Martin Ballantine 5 Jan 2016 at 7:57 am

        Isn’t it?

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