Trends to look out for at CES
As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
Unilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
With the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.