How the FA Cup is broadening its appeal
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
Despite English teams failing to reach the Quarter Final stage last season and already losing five out of their 8 opening group games in the latest campaign, MasterCard’s group head of global media Ben Jankowski insists that the Uefa Champions League remains alluring for UK sponsors.
The Premier League has announced that it will drop its title sponsor from 2016/17 in an effort to bring in a ‘number of additional partnerships’ and make for easier global communication.
Football Association boss Martin Glenn has defended a tweet it sent celebrating the return of the England women’s team from the World Cup in Canada saying the tweet, which was criticised for being sexist, had been taken “out of context”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.