How the FA Cup is broadening its appeal
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
Despite English teams failing to reach the Quarter Final stage last season and already losing five out of their 8 opening group games in the latest campaign, MasterCard’s group head of global media Ben Jankowski insists that the Uefa Champions League remains alluring for UK sponsors.
The Premier League has announced that it will drop its title sponsor from 2016/17 in an effort to bring in a ‘number of additional partnerships’ and make for easier global communication.
Football Association boss Martin Glenn has defended a tweet it sent celebrating the return of the England women’s team from the World Cup in Canada saying the tweet, which was criticised for being sexist, had been taken “out of context”.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.