The campaign, dubbed #StartStunning, will features characters from the movie looking to boost awareness of one of their businesses. They try a number of “out of the box” marketing activities before realising that the key to success is to build a website using Wix.
Dreamworks is not paying for the spot, which can cost up to $5m for a 30-second ad, with Wix stumping up the money. The campaign launches today (13 January) with a trailer for the main ad. The rest of the creative will be unveiled on a dedicated Super Bowl hub
“The Super Bowl is a hug stage and all brands play offense to score big and win viewers’ attention. Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday,” explains Wix CMO Omer Shai.