Budweiser releases teaser for upcoming ‘Bud Party’ Super Bowl ad

Budweiser maker Anheuser-Busch has teased two Super Bowls ads for its Bud-Light and Shock Top brands, which feature US comedians Seth Rogen, Amy Schumer and T.J. Miller.

The Bud Light teaser features Schumer jokingly rubbing Rogen’s back with lotion and is set to the slogan “the Bud Light party is coming”.

The Shock Top brand, meanwhile, shows Miller playfully interacting with an animated beer tap (yes, it’s as bizarre as it sounds). It is the brand’s first Super Bowl ad in its 10-year history.

Anheuser-Busch has been the official beer advertiser of the famous US-sporting event since 1975. And for this year’s event, the beer giant is running three and a half minutes worth of ads, also encompassing its Budweiser and Michelob Ultra brands.

Rising ad prices

Super Bowl broadcaster CBS is believed to be charging a record-breaking $5 million for a 30-second spot this year. And, according to Kantar Media, the average rate for a 30-second Super Bowl ad has risen by 76% during the past decade – reaching $4.4 million in 2015.

Perhaps rather unsurprisingly given the event’s history, this year’s Super Bowl ads are expected to be dominated by car brands.

Among the automotive brands planning one spot or more include Acura, Audi, Buick, Honda, Hyundai, Kia, Mini and Toyota.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here