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Sports sponsorship in an era of scandal – how should brands respond?
Jonathan BaconReports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
Sport England’s This Girl Can campaign inspires 2.8 million women to get active
Mindi ChahalSport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
Sport England’s Tanya Joseph named ‘Marketer of the Year’
Leonie RoderickFestival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?