How to beat the ad blockers
With 12 million active users of ad blockers, marketers will need to think about how to use media creatively to ensure their advertising reaches the right audience in 2016.
With 12 million active users of ad blockers, marketers will need to think about how to use media creatively to ensure their advertising reaches the right audience in 2016.
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
The premise of Mark’s article is that digital and interactive are synonymous, and that after ditching the first (correctly) we have ‘replaced’ it with the latter. On both counts, that is not the case. The two words demonstrably mean very different things. Digital is, as Mark quite rightly says, omnipresent. It’s like electricity. Everything that […]
Homebase has been a mainstay of the UK retail landscape for almost 40 years but it could soon disappear if owner Home Retail Group sells to Australian company Wesfarmers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?