LG uses Liam Neeson for Super Bowl campaign

LG has become the latest brand to tease its Super Bowl 50 ad, with actor Liam Neeson playing the mysterious “Man from the Future”.

The Taken actor boasts “It will change everything” in the 60-second spot, which has been produced by Hollywood director Ridley Scott’s production company RSA Films, in reference to LG TV’s use of organic light-emitted diode (OLED) technology.

The campaign marks the first time LG has advertised during the Super Bowl. Its use of Neeson, meanwhile, could also prove to be wise. Recent Nielsen data claims the actor is the number one celebrity when it comes to sales influence among consumers.

LG follows Budweiser and Skittles in using celebrities for their Super Bowl campaigns. The latter, which will see a continuation of the Skittles’ Taste The Rainbow campaign, features Aerosmith singer Steven Tyler and marks the second year in a row that Skittles has advertised during the Super Bowl.

The average rate for a 30-second Super Bowl ad has risen by 76% during the past decade – reaching $4.4 million in 2015 – according to Kantar Media.

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