FMCG marketers earn the most money
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Career and salary survey 2016: The results
Jonathan BaconSurvey reveals marketers are overworked and undervalued.
Marketers frustrated by lack of career opportunity
Jonathan BaconA significant proportion of marketers feel let down by a lack of options for furthering their career.
Overtime stacks up for senior marketers
Jonathan BaconA breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.