Marketers frustrated by lack of career opportunity
A significant proportion of marketers feel let down by a lack of options for furthering their career.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
Survey reveals marketers are overworked and undervalued.
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
The gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.