Tesco has become the first brand to take up one of Twitter’s Promoted Moments ads in the UK market with a #FeelGoodCookbook campaign, as Twitter looks to boost its creative credentials and convince more brands to advertise on the site.
Amazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
Survey reveals marketers are overworked and undervalued.
Most fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
The gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
Integrity will be key for any marketer in 2016. I don’t mean this in the moral sense but in its literal sense; the Oxford English Dictionary defines it as “the state of being whole, the condition of being unified or sound in construction”.
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
As quarterly sales growth slows and Apple warns of its first drop in revenues for almost 13 years, the company is looking to shift perceptions of its brand away from hardware like the iPhone and iPad to services and apps.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
I wish more marketing journalists had an MBA. Come to think of it, I wish more marketers had an MBA. Because there are moments when I look at my own discipline and their complete ignorance of marketing theory and I despair.
Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.
Twitter has hired former American Express marketer Leslie Berland as its first CMO as the social media site looks to boost user growth by better telling the story behind its product and why people should be using it.