Buick unveils first ever Super Bowl ad as car brands prepare to dominate the event
Thomas HobbsUS car brand Buick has unveiled its first ever Super Bowl ad as automotive brands prepare to dominate the sporting event’s coveted ad space.
US car brand Buick has unveiled its first ever Super Bowl ad as automotive brands prepare to dominate the sporting event’s coveted ad space.
Pokémon has unveiled its first ever advert for the Super Bowl as it aims to bring fans together to celebrate its 20th birthday.
McDonald’s is planning to speed up the rollout of table service across its refurbished UK restaurants and expand a trial of its premium burgers as the fast food brand says its turnaround strategy is beginning to show signs of paying off.
The decision by Adidas to explore dropping its sponsorship of the IAAF comes as the sports brand plans wider divestments within its sporting portfolio and aims to win back lost ground to rival Nike.
Flora is launching a brand repositioning campaign which focuses on the brand’s health credentials while also introducing a new diary-free variant in response to the increasing demand for ‘free from’ products.
Nestlé kicked off the first brand campaign for its ‘Nestlé Cocoa Plan’ as it looks to talk up its sustainability efforts and highlight how it has achieved its goal of sourcing 100% sustainable cocoa for its confectionary and biscuits.
Adidas’ sponsorship of the International Association of Athletics Federations has been on volatile terms “for some time now” and the sports brand feels it now has “valid grounds” to pull out, according to sources with inside knowledge of the deal.
Marketing Week caught up with some of the members of the Marketing Week Awards judging panel to ask them the simple but $100m question – what makes great marketing activity?
Having launched a new TV ad promoting fraud awareness, Barclays’ marketing director for personal and corporate banking Claire Hilton says it will be the ‘first of many’ as the bank hopes issue-based marketing can boost trust in its brand.
LG has become the latest brand to tease its Super Bowl 50 ad, with actor Liam Neeson playing the mysterious “Man from the Future”.
With Coca-Cola launching its new ‘Taste The Feeling’ slogan and Hungryhouse turning to a marketer for its top job, here are some of this week’s biggest marketing stories.
A new world of emotion tracking technology such as Emotient, recently acquired by Apple, will enable brands to measure at scale how emotionally engaged customers are with ads and use that information to develop marketing that is more likely to resonate.
Mondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share.
Having hosted a global game in London for the sixth time earlier this month, the NBA claims it is succeeding in rapidly growing brand awareness and sponsorship deals throughout Europe.
Candy Crush creator King Digital Entertainment has teamed up with Twitter UK to launch the first global emoji campaign launched outside the US.