Sir Martin Sorrell on digital, cost-cutting and client-agency relationships
The UK’s best-paid CEO shares his views on the future of advertising.
The UK’s best-paid CEO shares his views on the future of advertising.
Ahead of Lord Sugar’s appearance at the Festival of Marketing, we asked fellow business behemoth and WPP chief Sir Martin Sorrell to interview him. Then we sat back and let the action unfold.
Millward Brown’s BrandZ ranking shows that the brands growing in value demonstrate ‘meaningful difference’ and disrupt competitive markets, with the retail sectors providing key examples.
Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.