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When Sugar met Sorrell

Lucy Tesseras

Ahead of Lord Sugar’s appearance at the Festival of Marketing, we asked fellow business behemoth and WPP chief Sir Martin Sorrell to interview him. Then we sat back and let the action unfold.

Ad fraud: The marketing industry’s $7.2bn problem

Sarah Vizard

Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.