How to keep on the right side of data regulation
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
Brands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
May marked the 10th anniversary of YouTube’s public launch. The world’s biggest video platform has undoubtedly had a huge impact on marketing and the way brands create and share content but in order to remain number one over the next decade, it faces a number of challenges.
Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?