How to keep on the right side of data regulation
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
Brands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
May marked the 10th anniversary of YouTube’s public launch. The world’s biggest video platform has undoubtedly had a huge impact on marketing and the way brands create and share content but in order to remain number one over the next decade, it faces a number of challenges.
Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.