Super Bowl 50: As it happened
Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
Brands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.