Super Bowl 50: As it happened
Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
Brands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.