How wearables are changing the face of sports brands
With smartwatch and fitness band sales more than doubling in the UK last year, brands are placing an impetuous on wearable technology in a bid to stand out from the competition.
How New Balance is reinvigorating its brand to move away from its lifestyle image
Sarah VizardNew Balance’s CEO Robert DeMartini admits the brand had unintentionally “become older” but says a renewed focus on its performance business will help it become more relevant to younger consumers and shake off its image as more of a lifestyle brand.
Apple promises new opportunities for brands with ‘killer’ native Watch apps
Sarah VizardBrands wondering how many consumers their Apple Watch apps are reaching were left disappointed by Apple’s decision not to reveal sales figures but CEO Tim Cook’s promise that native apps will “be killer” for the watch suggests future opportunities for marketers.
Mark Ritson: Apple’s deal with Hermès is a clear signal that it now considers itself a luxury brand
Mark RitsonWhen two brands come together, the results are always interesting. But when the brands in question are Apple and Hermès, the co-branding strategy is going to be headline news.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.