How Visa and Lloyds Banking Group are responding to ‘fintech’ disruption
Increasing competition from the financial technology sector, also know as fintech, is prompting large financial institutions to seek out new partnerships and collaborations.
Increasing competition from the financial technology sector, also know as fintech, is prompting large financial institutions to seek out new partnerships and collaborations.
Channel 5 has unveiled a major rebrand as it aims to reflect the different identities of its numerous TV channels and explain to both viewers and advertisers the ‘breadth’ of content it airs.
Instagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.